The TUMI Virtual Store will debut with the travel brand’s Spring 2021 collection and will be available to customers across the Asia Pacific region.
The TUMI Virtual Store offers customers the opportunity to engage with the brand through a variety of interactive touch points and activations. Guests can discover a number of TUMI products through 360 degree 3D and Augmented Reality implementations, with the option to purchase these items.
The Virtual Store is also connected to other TUMI shopping channels through the brand’s Chat-and-Shop function which enhances the customer experience and allows for ideal customer service. Customers can connect with sales associates in the Virtual Store to ask questions and to place orders. Alongside this, guests visiting physical TUMI stores can explore the digital landscape via in-store kiosks to enhance the physical experience.
“The TUMI Virtual Store is an incredible milestone for the brand. For the last few years, we have been pioneering new digital experiences and looking for ways to enhance and elevate the customer journey. Our new Virtual Store is part of this holistic approach to connect with our customers wherever they are and evolve with their changing circumstances and lifestyles,” commented Adam Hershman, Vice President of TUMI, Asia Pacific and Middle East.
