The new ‘Not A Space’c coffee shop pop-up has just launched in the Al Faya desert in Sharjah.
A combination of the Coronavirus pandemic and the colder weather in Dubai as a result of the winter period has seen Food & Beverage concepts begin to rethink their strategies and look for new locations to host their pop-up stores and engage new customers.
Not A Space has opened a new coffee shop pop-up in the Al Faya desert in Sharjah, and customers have enjoyed the new offering. Only available for a limited time period, the pop-up boasts stunning views of the desert landscape and mountain range. Customers can enjoy a selection of coffee, sandwiches and desserts along with the Not A Space exclusive events including yoga and live performances.
The desert pop-up has immersed consumers in an experience that goes beyond food and drink. The experience begins before arriving at the pop-up, as guests are invited to soak up the views on their drive in and during their waiting time. To further enhance the customer experience, Not A Space also themes their music, seating arrangements and branding to ensure a completely unique event.
