The luxury department store has announced that it will close its Wellington store, instead focusing on its online presence in the market.
After just four years in the market, luxury department store chain David Jones has confirmed that it will close its Wellington store, but plans to keep their Newmarket store open. Like many other department stores, David Jones has struggled to bounce back from the impacts of the Coronavirus pandemic as more and more customers look to shop online over in store.
A spokesperson for the company, commented: “As the retail sector continues to transform, including the accelerated shift to online, the optimisation of our retail network – through investment in our digital and physical channels, a focus on right-sizing and where necessary, consolidation of our physical footprint – is critical to meeting the changing needs of our consumer.”
The company has said that it will launch online in New Zealand in the second half of 2022.
