The company has announced that in its long-term strategy, Nordstrom intends to unlock the full potential of their Digital-First Platform: Closer to You.
To deliver on Nordstrom’s growth priorities, the company is unlocking the full potential of its digital-first platform, with a focus on gaining deeper insights, acquiring new customers, offering more choices, and delivering better service. This will allow Nordstrom to deliver on its ‘Closer to You’ brand promise.
Through these efforts, Nordstrom is focused on accelerating revenue growth, expanding profit margin, improving returns and generating cash flow.
Erik Nordstrom, Chief Executive Officer of Nordstrom, commented: “We have a unique business model with two powerful brands, highly integrated digital and physical assets, incredible brand partners and employees who are truly unmatched when it comes to their commitment to the customer.
Looking ahead, we are building on the strengths of our market strategy to fully unlock the potential of the digital-first platform we have built to better serve customers, gain market share and drive profitable growth.”
