The Oman-based luxury fragrance brand will continue expanding its business operations through their new office in Dubai.
The move comes following the brand’s total fragrance sales rising by over 15 per cent in the last two quarters of 2020 and their e-commerce revenues growing by over 600 per cent.
Their newly revealed Dubai office will become one Amouage’s global hubs for business development and technological services and will assist the brand in expanding into new markets across the Middle East, Africa and Europe.
Marco Parsiegla, Chief Executive Officer, commented: “The decision to expand Amouage’s presence into Dubai was a logical step in our international growth strategy. Following the consolidation of creation and manufacturing functions at our flagship facility in Muscat in 2020, the Dubai office will add an important sales dimension to our operations, owing to its location, which is at the heart of an important region and critical to create balanced global growth, between East and West.”
