The newly launched digital store will connect more than 770 million Chinese consumers to Gucci Beauty’s full range of make-up and fragrances.
Tmall Luxury Pavilion consumers will have access to a number of Gucci Beauty favourites including the Rouge à Lèvres Mat lipstick and Poudre De Beauté Mat natural face powder. The collaboration will enable Gucci Beauty to significantly scale up its reach and engagement with the Chinese luxury market whilst ensuring that consumers receive a world-class experience and can trust Tmall’s well-established shopping environment.
Marco Bizzarri, Chief Executive Officer and President of Gucci, commented: “Through a close strategic collaboration with our partner Coty we are now able to give Tmall Luxury Pavilion’s consumers dedicated access to the complete world of Gucci, from fashion collections to beauty products, complementing the powerful digital ecosystem we built over the past years.”
The move comes following Gucci’s recent launch of a flagship store on Tmall that is dedicated to its fashion collections.
