The brand is looking to launch between 30 and 40 new stores this year and will also launch an online store in the second half of 2021.
The Italian fashion brand is looking to expand their presence in the Indian market with their plans to opening new stores and expand their digital presence. The brand entered the Indian market in 1991 and already has a physical store network of around 350 stores throughout the country.
Sundeep Chugh, Chief Executive Officer and General Manager, Benetton India, commented: “In a heterogeneous market like India, consumer buying behaviour runs through all channels and we will continue to focus on expanding our presence across all channels. The e-commerce channel is growing with a high double-digit CAGR due to the low penetration. So we will continue to use this opportunity in the right way.”
The plans to grow online and offline intend to capture even more of the offline Indian market in 2021.
