The digitally-integrated marketplace has initially been launched at the Diagonal Mar Shopping Center in Barcelona.
Mall & Go will offer customers the opportunity to make purchases through the website or via the mobile app and receive their order in a single delivery. The platform will particularly focus on bringing together the catering offer of the centre as this has been an industry particularly hard hit by the global Coronavirus pandemic.
The intention is to roll-out the Mall & Go platform to all of the shopping centres under CBRE’s ownership across its Iberian portfolio, of which there are more than 40 in total between Spain and Portugal. Should this be successful, the platform will then be rolled out in the EMEA region.
María Miranda, Director of Operating Management and Retail & Logistics Intelligence at CBRE comments: “For us it is a strategic priority to lead the digitisation of the sector. From now on, in just a few clicks, our customers will see their shopping experience improved. The key is omnichannel; in providing a model that responds to all the needs of both consumers and retailers, connecting them in a 100 per cent ‘phygital’ environment.”
