The online platform has expanded Zircle, a webshop dedicated to consumers looking for a quality-checked, inspirational pre-owned fashion assortment to Sweden and Denmark.
All of this comes with the look, feel and unmatched convenience of Zalando, making more than 100,000 fashion items from well-known brands now available to all Zalando customers in these two markets in the Nordics.
Each article on the platform, all previously owned by Zalando customers in markets where a trade-in function is available, has been assessed in a two-step quality check; first via digital photos uploaded by the customer and secondly once Zalando receives the physical product. This is done to guarantee a curated and high-quality fashion experience. The wide assortment on Zircle includes brands that are available on Zalando and others currently unavailable on the Fashion Store. In line with Zalando’s goal to minimize waste and keep materials in use, specifically eliminating single-used plastics by 2023, plastic-free packaging is being piloted for all orders from Zircle and recycled paper is used instead.
“We are very excited to expand Zircle to Sweden and Denmark and offer Nordic consumers a pre-owned experience with the highest level of convenience,” says Mareike Hummel, Director UX Recommerce at Zalando, continuing, “Over the past two years since launching Zircle in Germany and expanding across Europe, we have gathered many learnings that helped improve the customer experience when shopping on Zircle.”
