Launching with a panel event as part of the official London Fashion Week schedule in February, the collaboration will be the first offering of its kind.
The partnership is symbolic of how fashion is changing. The two brands will together cater to both a millennial customer- with their mindset of ‘no ownership’, purchasing and sharing clothing in an exploration of fashion and ‘greener’ shopping’ – and also to those wishing to invest in key wardrobe items that last forever.
Belstaff will offer its men’s Icons range to a new generation through the rental platform- it reflects the brand’s long-held built for life design philosophy, offering bestselling styles that have stood the test of time. Stand out pieces include the iconic waxed cotton Trialmaster, a four-pocket field jacket that was quickly adopted by the moto community when it launched in 1948, and aditional waxed cotton styles like the shorter Racemaster, and the café racer styled Kelland. Belstaff’s 6oz waxed cotton is both wind and water resistant, produced sustainably by the British Millerain, a mill operating in the north of England since the late 19th century.
Leather styles will also be offered, including the Trialmaster Panther- a hand-waxed, water-resistant leather variant of the iconic field jacket, with each jacket, thanks to its hand-finishing, developing a unique patina over time so that no two are alike- and the V Racer, a minimalistic café racer style from the 1960s; plus the Gangster, originally introduced in 1969, a shorter field jacket style with an adjustable fit.
