The online fashion retailer has also launched a multi-million pound campaign targeted at Topshop and Topman customers.
The social-led campaign will run across YouTube, TikTok, Snapchat, Facebook and Instagram for two weeks from today and is targeted at driving awareness among customers in the UK, US and Germany.
It coincides with the first major drops of new product from the brands on ASOS since the acquisition and marks the first moment that customers will be able to access a wider range of items on the ASOS platform. Available product has already doubled since early February, with plans in place to double it again over the next few weeks.
José Antonio Ramos, Chief Commercial Officer at ASOS, said: “Topshop and Topman were well-established, strong-performing brands on ASOS prior to the acquisition, and we know our customers loved them just as much as us. Their integration with ASOS is going well, and our long-term plans to revitalise the brands and inject new life into them will translate into more new, exciting and fashion-led products launching in the months ahead.”
