C&A has joined the Connected Retail platform in Germany, and is the first vertical retailer in the programme.
Zalando’s Connected Retail platform continues to attract retailers at a quick pace and now boasts over 3,000 active stores which sell to thousands of Zalando customers online. Since the beginning of the year, more than 500 new stores have signed up to join Connected Retail, with the latest being C&A, a leader in Europe’s fashion scene.
“In addition to our own online shop the cooperation with Zalando further strengthens our omnichannel strategy and our position as one of Europe’s leading fashion brands offering a wide range of more sustainable products”, says Martijn van der Zee, Chief Merchandise & Sourcing Officer at C&A Europe.
Connected Retail is an integral part of Zalando’s platform strategy. The program has become part of the solution for retailers during the coronavirus crisis and is currently available for retailers in Germany, the Netherlands, Poland, Spain, Sweden, Norway, Denmark, Finland and Austria.
