Following a year in which e-commerce dominated the retail landscape, this move signals Sephora’s confidence in the future of the brick-and-mortar shopping experience.
New standalone Sephora locations will begin to open this month, with stores planned for regions such as the Pacific Northwest, states including Florida and Texas – where major metropolitan areas like Dallas, Austin, and Houston will see new stores – and cities like Los Angeles and Nashville. These 60+ stores will feature a sleek architectural and visual design that focuses on the classic Sephora DNA, look and feel, and new lighting enhancements for a better beauty experience.
Today, Sephora and Kohl’s also revealed the 29 states that will be the first to get the 200 Sephora at Kohl’s stores opening later this year. These shop-in-shop destinations are set to open in markets like Greater Los Angeles, including the Inland Empire, Greater New York, New Jersey and the Midwest including priority markets like Greater Chicago, Minneapolis, Ohio and Wisconsin. The Sephora at Kohl’s store in store will be a prominently located, fully-immersive, premium beauty destination, designed within a 2,500sq ft space.
The expansion of the new freestanding and Sephora inside Kohl’s locations across U.S. suburban markets is complementary to both retailer’s overall business, and helps ensure that prestige beauty is more accessible to all.
