Populous and OverActive Media has revealed their plans for a new Iconic Performance Venue in Toronto.
Located in the heart of the historic CNE Grounds, the venue is expected to become the epicentre for what is starting to emerge as Toronto’s future meeting place for sports, media and entertainment. The near $500M project will include a theatre-style entertainment venue and hotel complex. The facility plans to host 200+ events a year, driven primarily by premium music and entertainment bookings.
It will also serve to attract major city-wide conventions, corporate events and product launches, awards shows and naturally, a full slate of esports events increasing over time. OverActive Media is the owner of four major global esport franchises, including Toronto’s two professional teams (Toronto Ultra of the Call of Duty League and Toronto Defiant of the Overwatch League). While this venue will be home for its two teams, their vision is to also elevate Toronto and Canada as a destination of choice for the global industry of gaming and esports.
“Today is another important step in the evolution of OverActive Media. We are building a world leading, 21st century sports media and entertainment company and this best-in-class performance venue will be the chosen home for a new generation of fans that think differently about their entertainment choices and experiences,” said Chris Overholt, OverActive’s President and CEO.
