Tonal, the smartest home gym and personal trainer will bring its revolutionary intelligent strength training system to new customers across the country.
Beginning in March, the experience will launch in the Women’s Active department in 40 Nordstrom locations across 20 states in the U.S., including 12 states where Tonal had not yet had a physical location. The partnership will be brought to life through a 50sq ft concept where visitors can experience a full Tonal demo and try a workout first-hand.
Tonal is pioneering intelligent fitness and has set the bar for connected strength training as the clear leader with more than 90 per cent market share in the category. It is the only product that combines revolutionary equipment, digital weight, and the most advanced A.I. software available. Tonal is moving the industry forward with adaptive resistance technology that learns from the user, for a more personalised and effective full-body workout.
“It’s a natural fit for us to partner with one of the most respected retail brands in the world and introduce Tonal to Nordstrom customers across the country,” said Christopher Stadler, Tonal’s Chief Marketing Officer. “We are excited for more people to experience the power of digital weight, and this partnership underscores our continued retail momentum and broadening our reach to new customers.”
