The concept store called HAUS features a contemporary showroom and retail lounge, along with a bar and restaurant curated by Tatler Dining Kitchen.
IWC and Mercedes-Benz have enjoyed a successful partnership since they first joined forced in 2004 when IWC became an official partner for Mercedez-AMG, the high-performance brand of Mercedes-Benz. The opening of their first concept store accelerates the brand’s partnership further whilst also acknowledging the legendary engineering of the brand’s spirits.
When visiting the showroom, guests can experience a varied choice of mechanical timepieces from IWC and Mercedes cars .
Peter Lao, IWC Managing Director Hong Kong, Macau & Taiwan, commented: “With HAUS, we have created a unique space for watchmaking and car enthusiasts. Our concept store is a platform that fosters creativity through different events, a welcoming space where members can meet, share ideas and connect. Initially, we will focus on two of the most recognisable models from each brand, the IWC Big Pilot’s Watch and the Mercedes-Benz-G-Class, highlighting their shared philosophy and success story.”
