Opening today in Ealing, London, the 2,500sq ft Amazon Fresh is the first convenience store to offer Just Walk Out shopping in the UK.
To shop the Amazon Fresh store, customers simply use the Amazon app to enter and can put their phone away and shop for what they need like normal, bagging items as they go. At the end of their shopping trip, they can just walk out, no stopping to stand in queue or check out.
The Amazon Fresh store will also offer customers a wide selection of its new private food brand, ‘by Amazon’. This new brand has hundreds of delicious products, including meat, poultry and fish, dairy, fruit and veg, bakery, freshly prepared meals and everyday essentials. ‘by Amazon’ will also offer customers hot food throughout the day and tasty on-the-go meals for breakfast, lunch and dinner
The Amazon Fresh store will offer customers everything they’d want from their local neighbourhood grocery store with an experience that allows shoppers to simply take what they want and just walk out.
