Nathan’s Famous to Open in Southeast Asia

The American restaurant which serves customers with New York favourites will be expanding their products into Indonesia, Malaysia and Singapore.

Through a partnership with Intelligent Kitchens, Nathan’s Famous will bring both its flagship brand and Wings of New York, its new virtual kitchen concept to Indonesia, Malaysia and Singapore. This continued expansion through brick-and-mortar stores, ghost kitchens and retail means that Nathan’s Famous is now available in 16 countries across the world.

The menu will include a number of Nathan’s Famous staples including the brand’s signature hot dogs and crinkle cut fries, premium beef burgers, crispy and grilled chicken sandwiches, milkshakes and much, much more.

James Walker, SVP, Restaurants commented on the news: “This is an exciting time for Nathan’s Famous and Wings of New York. We are embarking on a new chapter in our company as we continue to grow the brand’s presence all across the globe. In some areas, new locations will build upon a current customer base, while other locations will be the first time consumers can experience the true flavour of New York and we look forward to the opportunity to reach these new customers.”

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