The Hyundai Seoul department store located in Yeouido, is now open to the public and offers a number of futuristic shopping experiences.
The newly opened department store spans 12 storeys and occupies a huge area of 89,100sq m. Looking to the future of physical shopping, The Hyundai Seoul department store implements a number of futuristic shopping experiences that are tied together following the department store’s theme of ‘resonance for the future’. Retail concepts such as unmanned stores, which have been developed by Amazon Web Services technology and kiosk robots welcoming visitors are just some of the features of the new location.
The ground floor of the department store features a giant indoor waterfall which falls from 12 metres up, meanwhile the first floor boasts exclusive fashion brands such as Gentle Monster, Gucci, Fendi and Prada; the second and third floors offer fashion and accessories brands and the two upper floors house lifestyle and homeware brands. The fifth floor is home to Sounds Forest, an indoor park occupying an area of 3,300sq m and the sixth floor is dedicated to global art and culture.
Industry analysts anticipate The Hyundai Seoul will generate $32.6M in its first week.
