The leading luxury watch and jewellery retailers has announced radical plans to further elevate its market position and enhance its store network throughout the UK.
Later this year, the company will begin rolling out a dynamic new store design concept focused on luxury watch brands such as Rolex and Cartier, supported by a market-leading in-store client hospitality experience. The concept will present luxury watches and jewellery in a relaxed environment, providing customers the opportunity to go on an independent journey of self-discovery.
The concept will initially be rolled out in major retail hubs, including Manchester’s Trafford Centre, Cribbs Causeway in Bristol, Meadowhall in Sheffield, Canterbury, Reading and Leicester. Each will have dedicated areas for brands such as Rolex, OMEGA, Cartier, TAG Heuer, Breitling, Tudor, IWC, Hublot and Panerai. These will sit alongside an open, flexible layout with VIP areas and hospitality bars where customers will be able to enjoy a curated food and beverage experience and consider their purchases in absolute comfort.
Craig Bolton, Executive Director of the Watches of Switzerland Group, said: “This is a significant milestone for Goldsmiths, which has a well-earned reputation for offering UK customers trusted expert service and a fabulous presentation of brands. Luxury today has become far more relaxed, inclusive and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make our valued clients feel at home whilst visiting our stores.
