The German sporting giant has announced a new partnership with the fitness equipment and media company.
Peloton has become increasingly popular since the beginning of the Covid-19 pandemic with online streaming classes becoming the new go-to for people looking to engage with fitness. As of January 2021, Peloton has recorded a total of 4.4 million active users, with revenue exceeding $1bn.
As of yet, no further details of the partnership have been announced. Aimee Arana, General Manager of Global Trading for Adidas, commented in a press release: “I’m proud to announce our partnership with Peloton, the leading interactive fitness platform. Together we see great potential to surprise and delight our highly engaged communities by multiplying the power of both brands in a number of exciting ways.
“Our shared values around well-being, inclusivity, and community provide an incredible foundation, and we look forward to bringing these brands together.”
