Beach City Opens New Store on Palm Jumeirah

The digitally-native fashion retailer Beach City is a firm favourite among Dubai residents for luxe beach and brunch wear.

Following a successful smaller pop-up Beach City location that proved exceptionally popular with locals, Beach City has now opened a huge new store in Palm Jumierah’s Nakheel Mall giving customers the opportunity to browse the brand’s luxury collection and try on in store. Beach City offers a range of fashion items for women, boasting a collection of swimwear, beach cover ups, accessories and party dresses. The brand is heavily inspired by Dubai, and aims to provide ‘style you can’t find anywhere else without breaking the bank.’

The new shop boasts a beautiful balloon display at the entrance along with natural elements including pampass grass, wicker baskets and green trees.

In celebration of the opening, Beach City is giving away Dhs1000 to spend in store with a personal styling sessions and a makeover at The Salon at Yin Hang to one lucky Instagram follower.

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