The German hotel operator is planning to expand its footprint across the Middle East to 20 properties by the end of 2023.
The company is targeting key areas across the Middle East including Dubai, Abu Dhabi, Ras Al Khaimah, Fujairah, Muscat, Salalah, Jeddah, Riyadj and Qatar. The plans to expand across the Middle East and globally, spans the brands portfolio including Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels.
Siegfried Nierhaus, Vice President of the Middle East, commented: “The Middle East has proven remarkably robust during the pandemic and continues to pursue ambitious multi-sector growth plans. With the launch of the first federal domestic tourism campaign boosting the country’s domestic tourism strategy and visa reforms coupled with the robust national vaccination programme this is an ideal time for regional expansion.”
Currently, Deutsche Hospitality operates four Intercity Hotel locations in Dubai, Oman and Saudi Arabia. Anticipated openings for the Middle East by 2022 include an Intercity Hotel in Dubai and Muscat, Steigenberger Hotel in Dubai and a Jaz in the City in Dubai.
