The Dutch company, which has just unveiled a new brand identity, intends to open 15 new standalone locations and 12 concessions over the next 12 months.
Scotch & Soda’s new brand logo embraces the symbol of unity at the heart of the brand, which embodies the free spirit of Amsterdam, the city where the brand was born. The new logo blends the iconic ampersand with the brand’s initials, nodding to the craftsmanship that Scotch & Soda puts into each of its collections.
The new stores will underpin the brand’s commitment to physical stores as the world slowly begins to re-open post pandemic. A store has opened in Utrecht, the Netherlands this week which will be followed by an opening at Westfield’s Mall of the Netherlands on March 18, as well as the brand’s largest flagship worldwide, set to open in Den Bosch on March 25.
Two further stores will open in Hamburg, Germany at the end of March, meanwhile a new store will open in Nice, France in June. Further to this, a new location will open in Ukraine in May and Poland will see two new stores in Warsaw by October. Additionally, three concessions will open in Switzerland this month, followed by seven in Ahlens department stores across Sweden in March and April.
Further afield, a new US store will debut in Boston in September, and the brand will also debut in Israel next month, followed by Qatar, UAE and Kuwait.
