The range, which debuts this week, is exclusively available at Superdrug and features 27 different beauty products.
The collection offers a wide variety of 148 SKUs and the diverse foundation range includes 25 shades as standard. The range is exceptionally affordable, with items priced from £6. The range will be accompanied by in-store visuals and brand fixtures, featuring Missguided staff members alongside a diverse cast of models.
Simon Comins, Superdrug Commercial Director, commented: “At Superdrug, we are dedicated to bringing inclusive beauty to the high street, and ensuring it is accessible for all. We are so pleased to be the high street exclusive stockist for the Missguided Beauty range, launching nationwide, with prices starting at just £6.”
Missguided Founder and CEO, Nitin Passi, added: “We’re all about our customer and she’s telling us we can do more than just give her the apparel that makes her look and feel great – she’s giving us permission to extend that to her beauty regime.”
