The American sportswear retailer will expand its brick-and-mortar operation by opening 24 new stores locations across the US.
Fabletics intends to set its store locations apart by offering customers a number of new and innovative features including OmniShop technology, which intends to seamlessly connect online and offline activity for members. Select stores will also offer touch screens called the ‘Legging Finder’ where customers can answer a number of simple questions to find out which legging style is most suited to their needs and preferences.
Store openings will also feature connected fitness boutiques and pop-ups as part of the brand’s ongoing collaboration with Hydrow, the immersive at-home rowing machine.
Adam Goldenberg, Chief Executive Officer and Co-Founder of Fabletics, commented: “Our members have missed the in-store experience, and we’ve found they are eager to return. Personalised experiences that make in-store worth the visit are more important than ever, and that’s exactly what we’re bringing to new communities this year.”
