The iconic toy retailer is also looking to expand in Spain, France, Portugal and Benelux.
ThreeSixty Group is partnering with Prénatal Retail Group to launch a 6,000sq ft FAO Schwarz flagship store in the heart of Milan. Expected to open in the fourth quarter of this year, the new store will be inspired by the FAO Schwarz flagship at Rockerfeller Plaza, New York City and will feature iconic brand elements such as the famous dance-on piano and clock tower.
Jan-Eric Kloth, President Retail, International Wholesale and Corporate Strategy at ThreeSixty Group, commented: “We couldn’t be more pleased to partner with Prénatal Retail Group to introduce the FAO Schwarz brand into Italy. Their retail knowhow and knowledge of the European market and our expertise on in store and online experiences makes this a great match.”
Prénatal Retail Group is one of the largest toy retailers in Europe, with 777 stores.
