The new 60sq m boutique is a contemporary urban store, inspired by an industrial loft in a dynamic city.
The Swiss luxury watchmaker, Breitling, has opened its new retail concept store in Alkhobar on the ground floor of Rashid Mall. The boutique features the brands new unique design concept, a contemporary urban interpretation of an industrial loft.
Inspired by a mid-20th century industrial building, the design nods to a time when the brand’s iconic timepieces earned Breitling its formidable reputation. The new boutique houses Breitling’s entire range of timepieces, including the Superocean, Chronomat and Navitimer collections.
Georges Kern, Breitling Chief Executive Officer, commented: “We are thrilled to be opening the first newly designed boutique in Saudi Arabia; we hope this will be the first of many more to be opened across the Kingdom in 2021. Our new approach blends modern design with inspiration from the brand’s rich heritage and its ties to aviation.”
