The Japanese lifestyle chain is launching a new retail outlet in Tokyo, with a focus on minimalist homeware.
The new concept store, which is called ‘Standard Product’, will offer guests a range of tableware, bags, storage boxes and other daily items that have been made from environmentally friendly materials at affordable prices. The store is expected to house around 1,300 products with prices ranging from $2.75 – $9.18.
The company said in a statement: “We aim to be a brand where people can enjoy their own personality, rather than claiming the individuality of the product. We will strive to improve usability and quality in order to continue to be the standard.”
“We have a line-up of functional and easy to use tableware that is not affected by situations or types of dishes.”
The Standard Product store will open its doors to customers on Friday March 26 at Shibuya Mark City. The launch also coincides with the opening of Shibuya’s largest Daiso store.
