The emerging and popular social media app Clubhouse has not yet allowed brands to join the platform.
Since its launch last year, Clubhouse has become exceptionally popular. The audio only social media platform can only be accessed with an invitation. Ted Baker is among the first brands to launch a ‘club’ on the platform. Users can follow the Ted Baker Club and gain access to its six-part series, ‘Conversations in Culture’ which is hosted by Abraxas Higgings, an emerging clubhouse influencer.
Each of the six sessions last for an hour and see Higgins joined by a number of key figures from within British culture and fashion. These key figures are able to invite their own network to share the stage and discuss topics.
Higgins, commented: “The fashion industry has been seen as illusive or a long time but now more than ever people are looking to connect with brands. Those that can come on and explain their philosophy to audiences (among other things) may be able to create fandom both inside and outside Clubhouse. Ted Baker is a British brand that I have been aware of my entire life and I believe our partnership is well placed to launch ‘Conversations in Culture’. I’m excited to see what the coming weeks will bring.”
