The luxury watchmaker has recently opened a new boutique located in The Hyundai Seoul, the city’s biggest department store.
Founded in Italy in 1860, Panerai offers watches across four marketing lines: Historic, Contemporary, Manifattura and Special Editions. The brand’s watches have been referred to as ‘art in motion’ and have become exceptionally popular with the most discerning watch enthusiasts across the world.
Critically, the company’s heritage has remained central to each new product launch. Prototypes and limited run features not seen since the 1940s and 50s continue to resurface with regularity. The pride in its heritage remains essential to understanding the appeal of the brand’s watches.
Occupying an area of 40sq m, the newly opened boutique houses the brands most diverse mix of product offerings including luxury branded products from all sectors. With a natural blend between tradition and future, the new store allows clients to discover the brand’s heritage, craftsmanship, and technical expertise by enabling an exceptional shopping experience.
