The new Beaconsfield store is a slightly larger unit than the average Majestic site, situated in the centre of the affluent market town on Penn Road.
The latest branch also features an enlarged dedicated fine wine section, a new style tasting counter and revamped branding. It will also act as a hub store for Majestic Commercial, the retailers on-trade business to business arm. The building, which for years was a car showroom, now hosts thousands upon thousands of beers, wines and spirits – all ready to be discovered by local residents.
Beaconsfield is a location Majestic has been keen to open a store in for almost three decades. This new branch, together with the recently opened Henley store, fits into a wider store opening strategy for the retailer.
Speaking at the store opening this morning, Majestic CEO John Colley said: “We are absolutely delighted to finally be here in Beaconsfield! The welcome we’ve had has been fantastic and it’s an area we’ve long been looking to open a store in. You could really sense this morning how excited our customers were to get in and explore the range – and I’m sure it’s going to be a brilliant spot for us.“
