The leading international manufacturer of designer bathrooms has launched a flagship store on JD.com to better connect with the Chinese market.
The brand chose to debut its SensoWash Starck f Shower Toilet in the Chinese market on JD to mark the new store’s opening. Thank to booming home improvement demand in China, sales of Duravit in the market increased by 20 per cent year on year in 2020. China has become the number one single market for Duravit, and the brand has seen robust sales growth.
In addition to the SensoWash Starck f Shower Toilet designed by prominent designer Philippe Starck, a French industrial architect and designer, Duravit will also bring its other best-sellers, such as integrated intelligent toilets, wall-mounted toilets, and bathroom furniture, to JD. Duravit has also integrated its WeChat mini-program with its flagship store on JD, making it possible for consumers to enjoy a seamless shopping experience.
“JD’s years of accumulation in retail, supply chain, and payments makes the online shopping experience more efficient and smooth, and can also help us to attract and target more consumers,” said Peter Bromberger, Duravit’s Managing Director China and vice president of Asia Pacific.
