Accor Chooses Gateshead for New Dual Branded Hotel

The leading hospitality group is bringing its internationally renowned Novotel and ibis brands to the £260M Newcastle Gateshead Quays regeneration scheme.

The agreement with Gateshead Council, its development partners Ask Real Estate and independent investment manager, PATRIZIA (Ask:PATRIZIA), will see the dual branded hotel established on the quayside of the 587,000sq ft development. Designed by AHR Architects the 172,000sq ft hotel forms a central part of the arena-led, mixed-use scheme on Gateshead’s waterfront.

The 187-room Novotel will feature the global brand’s newest public space and bedroom design concept, due to be launched later this year, in addition to state of the art meeting rooms and conference facilities, a gym and restaurant with views over Newcastle and the River Tyne. Novotel provides its guests with forward-looking design that encapsulates elegance, modernity and simplicity.

The 140-room ibis hotel will feature a vibrant public space and lounge.  As a dual branded hotel, the 14-storey Accor property will cater to a broad range of customers, from those looking for accommodation on a budget to corporate, leisure and family guests seeking a more comprehensive offering.

Speaking about the new signing, Philip Lassman, VP Development, Accor Northern Europe commented: “This is an excellent opportunity for Accor to be part of an area which has such strong character and identity. Gateshead Quays has undergone a huge transformation in the last fifteen years and is now considered a thriving cultural destination with over one million visitors a year, making it an exciting regeneration scheme to be part of.”

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