First DG Beauty Boutique to Open in South East Asia

The Italian luxury brand is set to open a new 92sq m DG Beauty Boutique, located at Ion Orchard in Singapore.

The store will house a selection of fragrances and for the first time will exclusively sell its makeup line in store. According to the brand, the featured makeup collection will be luxurious, high-impact, sensorial and inspired by the brand’s Italian heritage.

The DG Beauty Boutique at Ion Orchard will also have a particular focus on fragrance, with classics such as Light Blue, The One and K by Dolce & Gabbana all available at the store. The brand’s latest novelties such as like the Fruit Collection, Dolce Rose, and Deva Cassel will also be featured at the boutique. The exclusive Velvet fragrance line, a collection of perfumes inspired by visions of Sicily and the Mediterranean, will complete the fragrance offering.

According to Dolce & Gabbana, each corner of the boutique is adorned with details that reflect the brand’s La Casa DNA and ensures that customers can immerse themselves in the classic Dolce & Gabbana aesthetic.

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