The American brand has opened one of its first European activewear pop-up stores in Centro-Oberhausen.
The opening of this new pop-up was originally scheduled for January however due to restrictions this was pushed back due to the restrictions in place due to the Coronavirus pandemic. Occupying an area of around 110sq m, the store will feature the Guess activewear collection which includes dynamic activewear, urban luxury backpacks, travel bags and sports shoes.
The store is not yet fully opened however customers can call the store to schedule a shopping appointment during normal operating hours.
Paul Marciano, Creative Director of Guess, commented: “I am very pleased that we are now opening our first pop-up store for Guess Activewear in Germany. It is no longer a trend, but a new style statement. Customers want comfort and high-quality materials, which is why we are very much excited to see how they react to this new line in the Guess portfolio.”
