Zara Home Diversifies Business

The Spring Zara Home collection includes items related to lifestyle, picnics and recipes in line with the seasons.

Zara has already begun to diversity its offering, expanding its online product catalogue to accommodate new consumer trends. In February of this year, the brand presented its new Pets collection which consists of toy bones, flower beds and enamelled feeders for customer’s dogs.

Now, Zara Home is expanding its portfolio with the new Lifestyle Collection, Picnic Collection and Recipe’s Collection. The Lifestyle Collection has been created in collaboration with the Carioca and Veloretti brands and consists of sets of wooden rackets and Veloretti bicycles.

The Picnic Collection presents a series of products that been adapted and created for the Spring and Summer seasons. Suitable for spending days out at the park, beach or garden, the new Picnic Collection consists of tablecloths, napkins, baskets, trays, glasses, bowl, jugs and bread baskets, among others. The new Recipe catalogue demonstrates a number of dishes including naan with vegetables, sea bream carpaccio, hummus, sardine ramen and baked cauliflower.

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