The newly-launched boutique store takes the brand ‘back to its roots’ and celebrates the heritage, craft and commitment to sustainability and ethical trade.
The new 1,200sq ft store is located on Marylebone High in London and is the first store in a series of new boutiques for Monsoon. The retailer is planning to open 30 further boutiques in key locations across the UK and Ireland.
The store features a curated collection of Monsoon’s women’s products, childrenwears and highlights from the brand’s homeware collection. The store also houses the brand’s new artisan collection, Artisan Studio, which is made from 100 per cent organic cotton, sustainable Lenzing Ecovero and sustainable viscose georgette.
Peter Simon, Monsoon’s Founder, commented: “We are tremendously excited to open our first new boutique store concept. This has been a difficult year for everyone, but difficult times can inspire creativity, and that has certainly been true for us: this store is a bold new expression of Monsoon, taking us back to our roots and celebrating the joy and colour that is so right in our heritage.”
