Bucherer opens a new boutique in Covent Garden, London, unveiling a new chapter in its continued UK expansion.
Originally two shops combined, the square floor plan offers over 4,000sq ft of space with two separate entrances. The original design concept creates a ‘round tour’ allowing customers to wander from room to room via portals and viewpoints, seamlessly moving from one space to the next.
The new boutique is home to Bucherer’s own brand offering including its timelessly beautiful and modern jewellery creations. Decorating one wall of the boutique, customers can discover Bucherer’s distinctive fine jewellery collections including Peekaboo, B Dimension, Lacrima, Pastello and Variato as well as their famed range of Solitaires.
Beyond its own offering, the range of watch brands is truly extensive. A new shop-in-shop concept offers dedicated boutique spaces for Bucherer’s biggest brands including Rolex, Omega, Cartier and Tudor. Each product world is presented in its own, individual character with Rolex also proposing a discreet and luxurious VIP room for top customers. A new ‘personalised area’ offers further watch brands, easily accessible in bright display cabinets distinguished by their brand logos.
In a further exciting development this new boutique will be Bucherer’s first UK retail space to offer its successful Certified Pre-Owned concept. Through its “Bucherer Certified Pre-Owned” concept, Bucherer gives all watch fans the opportunity to explore the universe of luxury watches and is redefining the trade in elegant pre-owned timepieces for the long term. In pursuing this exciting avenue, Bucherer sets great store by credibility and reliability.
