The collaboration was unveiled during Gucci’s ‘Aria’ Autumn/Winter 2021 show that marks the Italian fashion house’s 100th year.
It is not unusual for designers to launch collaborations with other brands, however when this occurs, high fashion usually collaborate with high-street brands such as Nike, Supreme and The North Face. The new Aria collection was unveiled with a mixture of Balenciaga’s Demna Gvasalia’s silhouettes, hourglass bags, high-rise boots and jewellery.
In the show notes, Gucci’s Creative Director, Michele said that the collection paid homage to Balenciaga’s Demna Gvasalia and also in part to Tom Ford, Gucci’s former lead. The notes said: “I have plundered the nonconformist rigour of Demna Gvasalia and the sexual tension of Tom Ford. I have lingered over the anthropological implications of what shines, working on the brightness of fabrics; I have celebrated the equestrian world of Gucci, transfiguring it into a fetish cosmogony; I have sublimated Marilyn Monroe’s silhouette and old Hollywood’s glamour; I sabotaged the discreet charm of the bourgeoisie and the codes of men’s tailoring.”
