Laura Ashley’s new store-in-store at Next, Westfield in White City is now open and has been immensely well-received thus far.
Just over a year ago, Laura Ashely announced that they were among the first High Street retailers to crumble in the face of the Coronavirus pandemic. The brand was then rescued by Gordon Brothers, the global advisory, restructuring and investment firm. Now, the brand is available to purchase again via the Laura Ashley homeware online store and in 48 select Next stores.
This new retail concept for the brand allows shoppers to experience and purchase the products in-store, including a whole host of signature prints, indoor and outdoor furniture, lighting, mirrors, soft furnishings, made to measure curtains and wallpapers. This flagship is complemented by a series of 48 showrooms in NEXT stores nationwide, where customers can peruse the products and then order online.
