The headwear retailer will expand its footprint in Canada through a partnership with Designer Brands.
The retailer is planning to open in-store shops in 45 DSW Design Shoe Warehouse and The Shoe Company locations in Canada, including Toronto, Calgary and Vancouver. Their products will also be available online, on each brand’s representative website.
The new shop-in-shop locations will range from ‘impactful’ headwear displays to mini shops that also include licensed jerseys. Available in the stores will be licensed headwear and jerseys, with an emphasis on gear representing top Canadian sports teams such as the Maple Leafs, Oilers, Raptors and the Blue Jays.
We are thrilled to partner with Lids on the roll-out of store-in-store boutiques offering licensed sports merchandise to local fan communities across the country,” said Mary Turner, President of Designer Brands Operations in Canada. “We believe that Lids’ merchandise provides great synergies with our growing athletics assortments while allowing us to tap into a younger customer demographic.”
