JD.com Expands into Offline Catering Industry

JD is now the first platform in China that is capable of providing a one-stop supply chain solution covering both the full category of food and materials supply, and integrated warehousing and distribution services.

JD.com has formed a co-operation with Juqi, a popular dining chain in China with 21 restaurants in Beijing. Through the co-operation, JD will provide intelligent inventory management and bring a selection of Juqi’s semi-prepared food to consumers through their platform.

“Food safety, food quality and good service are the core competitiveness of Chinese large and medium-sized catering brands, such as Juqi. Because of this, large and medium-sized catering enterprises need to rely on strong supply chains, warehousing and distribution capabilities to reduce the cost and increase efficiency. This is what JD.com is best at,” commented Jun Ma, General Manager of JD Catering Business.

Offline restaurants are eager to have their own warehouses and delivery services that will help them reduce costs while in turn improving efficiency. Through their cooperation with JD, Juqi will make full use of JD’s nationwide logistics network to further reduce cost on labour and fulfilment, and promote the standardisation of catering.

Most Popular