Fendi Opens New Sydney Flagship

Located at the city’s Elizabeth Street, the new store occupies an area of 2,745sq ft and boasts men’s and women’s clothing along with accessories and leather goods.

The exterior of the store boasts a luxurious design, made up from gold lacquered glass finishing and champagne metal details, immediately displaying opulence to their customers. The maison’s striped patter Pequin motif is designed to reflect from a rigid awning which is finished with alternated polish and satin glass panels which have been divided by LED lights.

Once customers enter the store, they will immediately be faced with the ‘Magic Cube.’ A structure made from polished glass that proudly houses and displays the brand’s men’s and women’s Peekaboo bags.

Connected directly to the women’s clothing and footwear area, customers can take advantage of a ViC (Very Important Customer) room which is furnished with a floral carpet and bamboo displays.

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