Under the slogan ‘[RE] IMAGINE THE FUTURE TOGETHER’, NEINVER is turning its 16 outlet centres in six European countries into ‘art galleries’ in co-operation with local artists.
The campaign is running until the end of Spring and includes several activities, from creative development of local artists right in the centres, with posters and decorations, art installations and workshops, to initiatives supporting the community and promoting sustainability and respect for the environment.
“NEINVER has always championed art, culture, and design -especially the one that comes from local artists, allowing them to reach a wider audience whilst bringing innovative art concepts/creativity to our visitors. Now, in a context of intense hardship to the communities, it makes more sense than ever to help artists and, at the same time, provide uplifting activities for our public,” commented Sebastian Sommer, European Marketing and Retail Director at NEINVER.
NEINVER wanted to make 11 local contemporary artists the centrepiece of this “wave of optimism” in Europe, so that through their exclusive designs and pieces they could create unique experiences at each of its centres in Spain, Italy, France, Germany, Poland and the Netherlands.
