Beginning from April 26, C&A apparel and products will be available through the Zalando platform to Spanish customers.
The C&A line will be available through Zalando’s Connected Retail platform which allows retailers to market their products through the same platform. C&A has utilised the Connected Retail platform in Germany and has seen positive results which tie in with the brand’s objective to strengthen its presence and brand positioning in the European market.
Domingos Esteves, C&A Director for Spain and Portugal, commented: “Connected Retail has proven to have enormous potential and to be a very important added value to C&A’s omnichannel strategy. Zalando is an essential platform for modern consumers, who demand the latest trends and are concerned about sustainability. It is for this reason that we have opted for this collaboration in Spain and in six other European markets, after the extraordinary response we have had in Germany.”
