Star Brands Travel Retail, part of the Bluebell Group, announced today the launch of its operations in China’s travel retail market.
Star Brands Asia, China’s beauty expert partner for global brands, and Bluebell Group, Asia’s leading brand operator and leader in travel retail, will work closely together to offer a range of brand operation and management services for global brands already present or looking to enter the Hainan travel retail market.
Star Brands Travel Retail will facilitate on the ground operations and navigation of the new travel retail opportunity Hainan represents for brands in China’s local duty-free tourism market by leveraging Bluebell Group’s leadership in travel retail and long history of partnership with global brands, and Star Brands Asia’s existing brand portfolio, local China experience, team and beauty expertise.
Star Brands Travel Retail will offer services including but not limited to, entry into the major duty-free operators on the island, control and management of image, business and promotional activity planning, retail management and staff training, and digital amplification in China’s increasingly important ecosystem, as well as retail store, counter or pop up design and production, by local strategic partner, Sina Retail & Image.
