The supermarket giant is launching a marketplace offering, driven by an investment in Australian start-up, Marketplacer.
The marketplace, which will be called ‘Everyday Market’ is set to offer products in a number of new categories, such as homeware and clothing and will see Woolworths Groups stablemate Big W initially sell products via the Woolworths website later this year.
The new offer will be powered by Woolworth’s venture capital arm, W23’s investment into local start-up Marketplacer which has already helped other businesses such as Myer, Surfstitch and Nokia to launch similar online platforms.
“As more of our customers start their shopping journey digitally and buy groceries online, we know their expectations will only continue to rise,” said Woolworths Director of New Business Faye Ilhan.
“As well as offering more choice to the millions of customers who visit our website each week, our marketplace will provide existing and new suppliers with fresh opportunities to partner with us to grow their business.”
