Launching at St David’s Cardiff, one of the UK’s leading retail destinations, the new BoConcept store comprises a total of 5,300sq ft.
Situated close to John Lewis, the new store operates as a digital experience concept store, the first of its type in the UK for the Danish premium lifestyle and furniture brand. BoConcept believes in individuality and making style perfectly suited to the customer’s needs and wants, showcased by the size, colour, and material adaptability of most products on offer at St David’s.
Zoe Shields, UK and IE Country Manager at BoConcept,added: “St David’s has a great blend of operators, positioning it as the perfect next step in the expansion of BoConcept in the UK. We are delighted to be able to open now and showcase our brand to Cardiff’s patrons; it’s been an incredibly challenging year for retail, but our appetite for delivering new stores, concepts, and products remains undiminished.”
With the re-opening of non-essential retail in the region, measures remain in place as implemented by the dedicated onsite team, which are continually monitored. These include: hand sanitiser stations, comprehensive signage, designated queuing areas and one-way systems where possible – all ensuring a safe and welcoming environment.
