Fendi Casa is set to relaunch in partnership with Design Holding, an Italian design group whose other brands include B&B Italia and Louis Poulson.
Part of the LVMH Group, renowned Italian maison Fendi is set to launch a joint venture with Design Holding called Fashion Furniture Design. The venture will further develop the Fendi Casa business, the luxury furniture and homeware division of the iconic brand.
Artistic Director Silvia Venturini Fendi is set to provide creative guidance on the project, to ensure the tradition and innovation typical of the Maison is reflected in the furnishing products. Design Holding will consolidate its leadership by distributing the brand in the international high-end design market.
Serge Brunschwig, Chairman and Chief Executive Officer of Fendi, comments: “Fendi was the first fashion House to expand to the design world in 1987 with the Fendi Casa collection, and we are now pleased to enter a new era for the brand. Through this partnership, Fendi will combine its values and DNA with Design Holding’s unique expertise.”
